PickGlobe
You cannot judge a shop from its home page, so this page lists what Choice Furniture Superstore publishes about who runs it and compares it with the UK company register. This guide is for shoppers in the UK deciding whether to order furniture from this store. It is not a review of the furniture or a verdict: we have not tested the store or its products.
Disclosure: We earn a commission when you buy through some links, at no extra cost to you. We only link to shops we have a partner arrangement with, and we label those links as ads. We have not tested any product or store mentioned here.
Quick answer
- The store names the company behind it. Its terms say Choice Furniture Superstore is a trading name of TDC of Leicester Ltd, with a business address in Loughborough.
- The register matches. Companies House shows TDC of Leicester Ltd (company number 11530227) as active, incorporated on 21 August 2018, with a registered office at Unit 1, 15 Bakewell Road, Loughborough, the same address as the store footer.
- It publishes a phone number, a company number and a VAT number in the footer of its pages.
- What this does not prove: a registered company is not a guarantee of service. Companies House does not check the accuracy of what is filed.
At a glance
| Check | What we found |
|---|---|
| Trading name | Choice Furniture Superstore |
| Company named in the terms | TDC of Leicester Ltd |
| Company number in the footer | 11530227 (matches the register entry) |
| Register status | Active; incorporated 21 August 2018 |
| Registered office | Unit 1, 15 Bakewell Road, Loughborough, LE11 5QY |
| Phone | 0116 296 3800 (shown on the site) |
| Terms, privacy and cookie pages | Published, linked from every page footer |
| Accounts filed | Last accounts made up to 31 August 2025; confirmation statement dated 6 February 2026 |
What the store publishes about itself
The footer gives the registered office, the statement "Registered in England", the company number and a VAT number. The terms and conditions page opens with "Who you are buying from" and names the company. The terms also contain sections on ordering, delivery, delays, cancelling an order, made-to-order and personalised items, faulty items and governing law. Our guide to ordering from Choice Furniture Superstore covers what those terms say about delivery and returns.
The homepage says the store has "over 25 years of experience". The company on the register was incorporated in 2018, so the 25 years may refer to the business or brand rather than this company; the store's pages we read do not explain the history, so we cannot confirm the claim.
What to check yourself
- Search the company number on the Companies House website and confirm the name, status and address.
- Pay by credit card or a method with buyer protection where you can. See what to do when an order goes wrong.
- Keep the order confirmation, the delivery estimate and the terms page as they were when you ordered.
- Read the delivery, collection and made-to-order terms, which carry the most money and time risk on furniture.
- For a wider checklist see is this online store legit?.
What we could not confirm
- We did not check reviews, complaints or trading standards records, and we did not place an order.
- We did not verify the VAT number.
- The registry shows the company and its filings, not how it treats customers.
Last checked: 22 October 2026. Sources: Companies House, TDC of Leicester Ltd (11530227) (read 22 October 2026); Choice Furniture Superstore, terms and conditions (no date shown); Choice Furniture Superstore, home page footer. Registers and terms change: check the current entries.
