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Beauty & Personal Care

Beauty is one of the hardest categories to buy online: you can't test a texture, smell a fragrance or see a shade in daylight. These guides explain what to check on the label and the product page, how to use samples and return policies, and how to compare independent brands with the big names.

Makeup · 2 min read

How to Buy Makeup Online Without Getting the Wrong Shade

Practical ways to match foundation, concealer and lip shades online, plus what to check in a store's returns policy before you order.

Skincare · 2 min read

Buying Skincare Online: How to Read the Label Before You Order

What the ingredient list, claims and fine print on a skincare product page actually tell you, and how to buy online without wasting money on the wrong product.

Beauty Brands · 2 min read

Independent Beauty Brands: What to Check Before You Buy

Small beauty brands can offer better formulas and more choice than big names. Here's how to tell a well-run indie brand from a risky one.